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The infographic below shows the top social media platforms engaged with, at what time, for what purpose. The first thing most of us do when we wake up is to check our phones. Traditional stalwart Baidu Tieba maintains its relevance among half of all social media users, while upstart Xiaohongshu continues its meteoric rise to prominence, commanding almost 27% share. Meanwhile, Sina Weibo continues to be a heavy hitter, engaged with actively by more than half of Chinese social media users. WeChat continues to dominate the social media sphere in China, with its huge userbase of over a billion people, and integration into the basic functions of daily life. Which Platforms do People in China Spend their Time and Money on? The role of social media in China is huge as it not only entertains but also influences food, life, and fashion choices, provides makeup and homestyle reviews, and advises on holiday spots: therefore consuming a large amount of the work time of white-collar citizens. We will also look at demographics and the role of social media in China.Įvery second 486 Wechat articles are published in China, 166 rooms booked on Qunar, 115,740 Q&A’s on Zhihu, and 3,472 orders placed on E’leme, and over 62% of people open the WeChat app more than 10 times a day.
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* Here is an update of last year’s article with the new popular social media sites and apps in China. Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2021!
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Chinese Top Social Media Sites and Apps in 2021.A Typical Daily User’s Journey in China.Which Platforms do People in China Spend their Time and Money on?.